NSBA Club Connect “Three Reasons to Burn Your Facebook Page (and what to do instead)

“Three Reasons to Burn Your Facebook Page (and what to do instead)”

A Presentation by Gord Edwards

What is the cost of running your Facebook Page? What is your ROI? Most businesses don’t ask these questions. The truth is that Facebook pages DO have a cost, sometimes a very high cost. For many businesses, the only person profiting from their Facebook pages is Mark Zuckerberg.

In this presentation I will give you three reasons to take a closer look at your use of Facebook.  Facebook CAN be a powerful marketing tool. I’ll also be providing some tips to get Mr. Z working for you, instead of the other way around.

Gord is a skeptic, a rationalist, and a humanist. He has a Masters degree in science from Queen’s University. As a skeptic, he prefers data to speculation and values truth above comfort. Gord is the owner of Spartacus Marketing which specializes in teaching business owners and their staffs how to install, use, and automate CRM and email marketing systems to maximize conversions and increase customer value. Gord is results driven. His two professional credos are: “marketing that doesn’t produce sales isn’t marketing, it’s charity” and “marketing that can’t be measured isn’t marketing, it’s hoping and guessing”.